Is it easy for you to verbally share your amazing traits with potential clients, prospects, or partners? Do you feel comfortable asking friends/family to attend an amazing event you are associated with or to read and share a blog post or article you have written?

If you replied no to any of the above questions, you are in good company. It is very common, especially for professional women, to find self-promotion fear inducing, confusing, or downright distasteful.

As a therapist/coach, I struggled with this for a myriad of reasons. But luckily for me (and now you), my dear pal Selena Soo just happens to be an expert on the art of Standing Out and Getting Known.

So today, I am happy to introduce you to Selena, Publicity and Networking Expert, who will be giving you this week’s Tune Up Tip!

Recently, Terri and I both went to a birthday party for our close pal Rachel Goldstein. Everything about this party was impressive, but what stood out most to us was the people in the room. Celebrity doctors and yoga instructors, leading media entrepreneurs, and wellness/personal development experts filled the room. People from across the country flew in, just to be here for this occasion.

Terri and I were both struck by the amazing people all gathered for Rachel’s celebration. It goes to show what an expert she is in relationship building. The people in that room were a result of years she’s spent cultivating relationships.

The truth is that the greatest opportunities we get in life happen through relationships, so knowing the right way to build relationships is one of the greatest assets an entrepreneur can have.

Think about it—whether it’s that dream client you want or the high-profile press coverage you know you deserve, there is a decision-maker who has to believe in you in order to give you that opportunity.

The big opportunities I’ve gotten in my first year of business—like getting featured on Huffington Post LIVE and, writing for, and receiving endorsements from people like Danielle LaPorte and Marie Forleo—are all results of the relationships I have thoughtfully built.

Some questions for you to think about

  • What are the big opportunities you want?
  • Who are the superconnectors who can introduce you to the people you most need to know?
  • Who are the new people you want to meet, and what are the existing relationships you want to cultivate?

You can probably think of several influential people that it would be amazing to have in your network, cheering you on and opening up doors for you. So how do you go about building a relationship with them?

It’s super important that you go about this the right way. Most people are doing this part of the equation ALL wrong, which leads to damaging relationships and missed opportunities.

If you’re ready to start building powerful relationships and increasing your visibility, I have something special for you! Join me for my one-time, no-cost webinar:

How to Get VIP Access to Media and Influencers:
3 Secrets to Becoming Seen As the Next Big Star.

Click here to reserve your spot!

I’m looking forward to speaking with you in-depth about how you can get VIP access to the influential people in your industry, so that you can start getting the big opportunities you’ve always dreamed of.
Sign up today for exclusive access!



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  1. An outstanding share! I have just forwarded this onto a coworker
    who has been conducting a little homework on this.
    And he actually bought me dinner simply because I discovered it for him…
    lol. So allow me to reword this…. Thanks for the meal!!
    But yeah, thanx for spending time to discuss this topic here on your website.

  2. I think this is a very timely post because it reminds me that relationships are important throughout life. When I graduated with my masters degree, I was a part of a wonderful group that assisted me with managing my job search. But it taught me the importance of relationships & not being afraid to ask for what you want. The part I struggle with is how not to seem to pushy with what you want to get out of it & damaging the relationship.

  3. Terri, thanks for the heads up on this free webinar. I am all signed up and can’t wait for Selena’s pearls of wisdom on this crucial business building subject.

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