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“Business is a way to free people, and capitalism is what allows us to create business. I’m much more interested in having conversations about the evolution of capitalism than being anti-capitalist.” – Trudi Lebrón


Today I’m happy to share an interview with one of my friends, Trudi Lebrón. I’ve been following her work for many years and have learned so much from her. She’s an expert in diversity, equity, and inclusion in business, and just published her new book, The Antiracist Business Book: An Equity Centered Approach to Work, Wealth, and Leadership. We chat about exploring identity, defining what success should mean in your own life, and how to be ethical without rejecting capitalism.


  • 01:28 How Trudi explored and integrated the facets of her identity
  • 03:45 Trudi’s unwillingness to accept the life narrative imposed on her by outside after becoming a young mother
  • 06:00 Defining success yourself in a capitalist and post-colonialist world
  • 09:15 How to ensure your business practices align with your beliefs
  • 12:55 Building an ethical business without being anti-capitalist
  • 16:45 What are diversity, equity, inclusion and justice?

Connect with Trudi Lebrón:

Trudi Lebrón is the CEO of ScriptFlip! LLC and creator of the Institute for Equity Centered Coaching. By the time Trudi was 16, she had two children and had dropped out of high school—all the odds were against her. Today, Trudi runs a million-dollar coaching and consulting firm, helping entrepreneurs and coaches build antiracist businesses and become equity-centered coaches and leaders through ScriptFlip! certification programs, consulting packages, and executive coaching. Trudi holds a BA in Theatre, a Master of Science in Psychology, and is currently ABD in a PhD program in Social Psychology.

Buy Trudi’s new book, The Antiracist Business Book: An Equity Centered Approach to Work, Wealth, and Leadership, wherever books are sold.

Here are some ways we can connect and grow together:

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