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“Never apologize by saying, ‘I’m sorry if I hurt you.’ If you’re apologizing, you know you hurt someone’s feelings. Don’t go through the motions of giving a perfunctory apology if there’s actually no remorse.” – Terri Cole



How hard is it for you to apologize when you hurt someone? Do you find yourself starting the apology with “I’m sorry you feel…” “I’m sorry you think…” or “sorry, but I was tired?” Do people feel understood when you apologize, or does it make things worse?
In today’s episode, I am going to outline some bad apology habits and then share some tips for how you can avoid them in your life to give satisfying, authentic apologies when you accidentally hurt the people you love.


  • 02:53 What an authentic apology doesn’t look like
  • 08:00 Don’t justify your behavior
  • 10:29 Express empathy
  • 13:41 Share context without excusing your actions
  • 14:58 The best apology is changed behavior

Links Mentioned:

Find the downloadable guide I made to accompany today’s episode here.

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